Why This Matters
Have you suffered gambling-related harm—like spiralling losses, anxiety, or addiction—while using Kwiff? It’s worth knowing that the Advertising Standards Authority (ASA) ruled in May 2023 that Kwiff breached rules by showing ads on a Portsmouth FC “Junior Blues” page, clearly aimed at under‑18s. This indicates serious lapses in responsible marketing that could reflect broader neglect.
At GamClaim.org, we help people understand if they have valid claims—for missed responsible gambling protections, unfair marketing or personal injury—stemming from such failures.
What Kwiff Got Wrong
🧠 Responsible Gambling Failures
Despite its claims of “an unwavering commitment to safer gambling”, Kwiff’s breach of ASA rules shows that in practice, their marketing processes are not fool‑proof and have targeted impressionable audiences.
⚠️ Misleading Odds Advertising
In 2018, Kwiff’s televised advert was banned for giving misleading impression of odds and benefits—a troubling sign of lax advertising standards.
These issues expose how dangerous users may have been enticed or misinformed, potentially causing harm.
Could You Claim Compensation?
If you experienced symptoms like:
- Unchecked, high-stakes betting
- Significant emotional or psychological distress
- Use of your data to push addictive promotions
…you might have legal grounds under:
- Negligence (failure to apply adequate harm prevention)
- Data protection breaches (unlawful use of your personal data)
- Misleading advertising (actions that directly influenced your gambling)
What Compensation Could You Be Owed?
You may be eligible for:
- A refund of your gambling losses caused by harmful practices
- General damages for psychiatric injury (e.g. anxiety, depression)
- Special damages for therapy, lost earning or treatment costs
- Potential data misuse claims, depending on ad profiling
Even modest individual losses may be fully recoverable when claims are grouped, minimizing your legal costs.
Why Complaining to Kwiff Alone Isn’t Enough
Internal complaints commonly lead to generic apologies or account limitations—not legal compensation. The ASA decision confirms systemic issues, but there’s no compensation unless you bring a civil claim. Dispute resolution schemes won’t look at emotional or financial harm. Only legal action can secure redress.
How GamClaim.org Supports You
GamClaim.org offers a structured, specialist-led approach:
✅ Partnered with leading legal experts in gambling-related harm
✅ Group claim processes reduce costs and boost negotiation power
✅ Every claim—large or small—receives attention
✅ Cases built on harm, misleading practices, and data misuse, not just lost money
DIY? Our eBook Shows You How
Prefer to manage your own claim and keep full compensation? Our guide covers:
📘 How to Claim Back Gambling Losses: A Guide for UK Players
Includes:
- GDPR templates and complaint letters
- Adapting evidence for misleading or targeted promotions
- Practical steps to negotiate or file a court claim
- Real-life examples involving Kwiff and similar brands
What To Do Next
If you believe Kwiff contributed to your gambling harm—through irresponsible marketing, misleading ads, or lack of protections—you may have a valid claim.
✅ Start with our Claims Checker to assess eligibility
📘 Or download our self-help eBook and take control today