In a significant judgment that could reshape the landscape of data protection and gambling regulation, the High Court has ruled in favour of a recovering gambling addict, known as RTM, against Sky Betting & Gaming (SBG). The court found that SBG unlawfully processed RTM’s personal data, utilising it for targeted marketing without valid consent, thereby exacerbating his gambling addiction.
Case Overview: RTM v Bonne Terre Ltd & Hestview Ltd [2025] EWHC 111 (KB)
The claimant, RTM, brought a case against SBG, alleging that the company had breached data protection laws by collecting and using his personal data without proper consent. RTM contended that SBG’s actions, including the use of cookies and direct marketing emails, intensified his compulsive gambling behavior, leading to significant financial and emotional distress.
SBG argued that RTM had consented to the data processing activities. However, the court determined that the consent obtained was neither informed nor freely given, particularly considering RTM’s vulnerable state due to his gambling addiction. The judgment emphasised that consent must be specific, informed, and unambiguous, especially when dealing with individuals susceptible to harm.
Implications for Data Protection and Gambling Practices
This ruling underscores the necessity for companies to obtain clear and valid consent before processing personal data, especially for marketing purposes. It also highlights the heightened responsibility of gambling operators to protect vulnerable individuals from practices that could exacerbate harmful behaviors.
For individuals who have suffered due to similar practices, this case sets a precedent, indicating that there may be grounds to seek compensation for unlawful data processing and its consequences.
Assess Your Eligibility for a Gambling Losses Claim
If you believe that a gambling operator has mishandled your personal data or failed to protect you from harmful practices, you may be entitled to claim compensation. Our free Claims Checker can help you determine your eligibility and guide you through the process of reclaiming your losses.